GOREWEAR
Performance cycling and running apparel brand known for technical innovation and GORE-TEX materials.
Lead creative for GOREWEAR across strategy, production, and design. Working with the brand and our Paid Ads team to develop campaign concepts informed by performance data. Directing and producing shoots that showcase products in authentic, real-world environments. Creating assets for paid social, email, web, and TV.
Working directly with GOREWEAR's producers and our CRM team to design email campaigns, turning shoot assets into email flows for product launches, seasonal sales, and promotional campaigns. My role spans the full creative cycle: from initial concept and shoot production through to creating ads and designing emails that drive engagement and conversions.
Role: Strategy, Art Direction, Production, Design
Pages
Graphic Design
Campaigns
FW25 CONCURVE RUN SHOOT
FW25 GLIDEWHEEL SHOOT
FW25 MENS LIFESTYLE SHOOT
SS25 COMMUTER (LUPRA LE1/LE2)SHOOT
SS25 RUN (CONCURVE GTX LE3/LE4)SHOOT
FW24 GRAPHIC TEE SHOOT
FW24 HOLIDAY GIFT GUIDE SHOOT
SS25 GOREWEAR MTB, GRAVEL & ROAD BIKE SHOOT
SS24 ENDURE REFRESH (LUPRA)SHOOT
SS24 CONTEST 2.0 RUN SHOOT
SS24 CONCURVE LIFESTYLE SHOOT