FW24 Graphic Tee

December 2024

Overview: Small-scale in-season shoot for graphic tee launch. December 2024.

Aim: Position GOREWEAR beyond technical sportswear—everyday fashion pieces in urban lifestyle settings.

Outcome: Shot in trendy East London. Lean team allowed access to cafés for authentic lifestyle moments. Cold weather made it challenging to keep model warm while showing short sleeves. Tees prone to creasing but shoot captured everyday GOREWEAR use effectively.