FW24 HOLIDAY GIFT GUIDE

October 2024







Overview: In-studio flat lay shoot for GOREWEAR's Christmas campaign. October 2024. Promoted bundle and save offers and gifts under $100/$50.

Aim: Create sleek Christmas campaign without feeling gimmicky. Taking aesthetic inspiration from Gramicci, Outsider Store, and Aimé Leon Dore. Gifting implied through product folding and formation rather than overt decorations.

Outcome: Clean imagery performed strongly across seasonal sale promotions. Great learning experience working in specialist flat lay studio with overhead rigs, stylists, and photographers. Experimented with decorations but found standardized grid/linear formations worked best for most items. Circular formations suited smaller accessories (socks, gloves). Professional execution of minimal festive aesthetic.