FW25 CONCURVE RUN SHOOT

October 2025

Overview: Urban shoot for GOREWEAR's Concurve insulated range. The new CONCURVE range had previously only been shot in snowy conditions so shot the collection in London 

Aim: Maximise product coverage by shooting run club style. Mixed genders, multiple colourways, one efficient session.

Outcomes: Used genuine run club for authentic chemistry. One-hour shoot captured movement (slow aperture), candid moments (stretching, talking, eating), and natural product close-ups. Authentic storytelling outperformed staged shots—connects better with audiences.