FW25 GLIDEWHEEL

May 2025

Overview: Promoted GOREWEAR's Glidewheel range in urban commuter environments. Shot for social content and product detail pages.

Aim: Position as essential wet-weather commuting gear—functional for busy city cycling between work and life.

Outcome: Shot in non-touristy, high-traffic areas (Shoreditch, Liverpool Street). Captured product close-ups for web and lifestyle moments for social. Spring shoot for autumn season required spray bottles to simulate rain. Lean team (photographer, model, myself) navigated busy streets efficiently. Strong client feedback.