FW25 MENS LIFESTYLE SHOOT

June 2025

Overview: Men's hoodies, fleeces, and tees shot in urban London settings. Positioning GOREWEAR beyond cycling and running—showing the products work for everyday casual wear.

Aim: Create dual-purpose content: social assets and product detail page imagery. Capture products in lifestyle contexts (parks, cafés, shops) while ensuring clean close-ups for web use.

Outcomes: Clean, versatile imagery achieved. Shooting ahead of season presented challenges—shot early morning to avoid summer heat and harsh light that didn't feel autumnal. Worked around evergreen trees and managed model comfort in heavier autumn materials during summer. Early timing created softer, season-appropriate atmosphere.