GOREWEAR GRAPHIC DESIGN

After production, shoot assets become campaign creatives across all channels.

I design paid social ads for Meta and TikTok, email campaigns, web content, and organic social posts, optimising each asset for its platform and purpose. Working directly with GOREWEAR's producers and our CRM team to turn shoot content into cohesive campaigns that work across paid, organic, and owned channels.

Each campaign touchpoint is designed to work individually while building a consistent brand identity—whether driving conversions on product pages, clicks in paid ads, or engagement on social. Assets are deployed across GOREWEAR's digital ecosystem: product detail pages, landing pages, homepage features, blog content, and email flows.

This completes the creative cycle: performance-informed concept, production, asset design, deployment, and back to analysis that informs the next campaign.