SS24 CONCURVE LIFESTYLE 

June 2024






Overview: Field, city, and studio shoot for GOREWEAR's Contest 2.0 running wear. June 2024. Men's and women's for website and social.

Aim: Create energetic campaign promoting Contest 2.0 line. Position GOREWEAR as running brand (typically associated with cycling). Appeal to female customers (men comprise 90% of sales).

Outcome: Intensive week working across London and Essex—used Epping Forest for out-of-city scenes. Hot conditions. Captured group dynamics, stretching, resting, running moments. Strong studio work and dynamic field content. Created videos and photos for ads. Successfully broadened brand appeal.