SS24 ENDURE REFRESH (LUPRA)

September 2024






Overview: Studio and field shoot refreshing product imagery for GOREWEAR's Endure line (renamed LUPRA). September 2024. Men's and women's across city and rural areas.

Aim: Promote sales of discontinued Endure products with updated imagery.

Outcome: Strong imagery—lifestyle shots in and around London performed best. Learned importance of showing products in authentic contexts rather than isolated studio shots for driving engagement with end-of-line promotions.