SS25 COMMUTER (LUPRA LE1/LE2)

April 2025

Overview: Urban shoot showcasing GOREWEAR's new SS25 LUPRA LE1 and LE2 jackets. April 2025. Content for product pages and social.

Aim: Position jackets beyond functional cycle wear—stylish wardrobe pieces for young professionals transitioning between work and lifestyle. Capture dynamic commuter moments through heavy traffic and urban locations.

Outcome: Covered significant ground across Bethnal Green, Hackney, Barbican, and Liverpool Street. Created authentic London commuter day narrative. Cold conditions and short daylight required tight location and time planning. Managed model comfort while keeping spring/summer aesthetic for next season launch. Successful execution—practical and stylish messaging landed.