SS25 GOREWEAR MTB, Gravel & Road Bike Shoot 

September 2024





Overview: Week-long campaign for GOREWEAR's FW24/SS25 off-road cycling collection. Isle of Man. Featured professional triathlete Will and cyclists traversing remote, mountainous terrain.

Aim: Create premium, cinematic production showcasing gravel and MTB collection. Capture epic adventure narrative—dynamic action and serene rest moments. Use handheld and drone footage. Highlight performance functionality and aspirational lifestyle against green, mountainous landscapes.

Outcome: Huge volume of products shot across mountain, gravel, and road terrains in varying conditions. Hit record heatwave—improvised with spray bottles for waterproof beading shots. Extensive planning: cast models with cycling backgrounds who fit products well. Used drones and driving alongside cyclists for footage. Imagery deployed across social, website, and TV. Successful large-scale production.