SS25 RUN (CONCURVE GTX LE3/LE4)

February 2025

Overview: Urban run shoot featuring GOREWEAR's Concurve GTX LE3 and LE4 jackets—men's and women's. February 2025. Showcased jackets across parks, waterfront, and city streets.

Aim: Position jackets as perfect everyday running companions—lightweight, breathable, waterproof. Utilize sunrise/sunset to capture reflective trim (style and safety). Feature individual and couple running moments.

Outcome: Shot across East London, covering Wapping, Shoreditch, Brick Lane and Victoria Park. Diverse environments: water, city, parks. Used 16mm fisheye lens for dynamic wide running strides, showing jacket movement and tailored fit. 5am start for sunrise shots. Very cold conditions required maintaining pace and momentum. Strong results.